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Ekaterina Kukhareva AW17 focused on her view that feminine does not mean feminist, floral does not mean dainty housewife and ruffle does not mean frivolous.

She used her latest collection to express her opinions and that we have a voice and a choice to make our own decisions.

Ekaterina K. is a collection based on feminine, delicate and dainty aesthetics combined with strong, bold and an edge of the female revolution of today. It is focused on a woman who evolves, reinvents and perseveres to present unique pieces of radiant contemporary, yet classic, style.

The collection features ruffles, dramatic sleeves and intricate details. The models wore shades of olive green, blues and pink hues are a central story of the collection. The couture-like feel of the ready-to-wear collection is unified by detailed fabric and Swarovski embellished crystals.

Voluminous skirts and full-length gowns, this collection had an air of fairytale to it, a stark contrast to the brick cellar setting of the presentation. Candle light and wildflowers filled the room, creating a raw emotion combined with the collection’s simple and sleek silhouettes creating dramatic appeal. Structured sweaters, oversized knit cardigans, palazzo pants and ribbed trousers were a stark contrast to the romanticised overall feel.

Ekaterina Kukhareva studied at Central Saint Martin’s, where she completed her BA in Textile Design. She graduated back in 2009 and started working for Temperley London and then shortly after she launched her own label, which focuses on prints, patterns and intricate textiles.

She then took her design career to the next level and trained as a specialised knitwear technician on industrial knitting machines, which takes pride of place in her design studio in Chelsea, London. From here, she started an innovative and strategic approach to textile design.

Kukhareva has not only reinvented the standardised approach to patterns and prints within womenswear, she has built a brand that values the authentic, creative process of design. Feminity, attention to details of fit and cut, bold use of colour – all ways she creates a slightly edgy take on classics- defining the brand today.

Take a look at the highlights of the collection below: