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Luvli Lounge, the luxury lingerie brand for the modern day woman, have launched their very first swimwear collection in a bid to improve self confidence for women in summer.

What makes them different to every other brand? The luxury brand aims to target diverse women from all races, backgrounds and body shapes. They aim to capture fresh and fashionable trends, whilst keeping their products high quality and affordable.

Their swimwear collection has been created in order to compliment all skin tones and features a key piece that is great for all body shapes.

The collection includes 80’s inspired cuts, colours and styles. The interchangeable collection pays homage to some of the world’s most tropical countries, with pieces named Santorini, Fiji, Bermuda and Mykonos. Highlights included some summer-inspired ‘noir trousers’ and the ‘goddess robe’ amongst four sets and six interchangeable pieces.

The brand celebrated the launch of their new collection and raised awareness of female beauty and highlighted how important body confidence really is, by hosting a summer inspired party on Oxford Street, London.

A group of nine fearless models, who ranged from a UK size 6 to size 18, took to the high street to model the new range, complete with novelty inflatables and alcoholic ice lollies- what more could you want, right?

The brand spread the word of body positivity and how important it is to encourage women to embrace their body this summer, no matter what size or shape.

Luvli Lounge was founded by two students back in 2015, when they spotted a gap in the market after experiencing difficulties when looking for affordable luxury lingerie.

In a society where the perfect Instagrammable summer body is the top of everyone’s wish list, the Lulvi Lounge team wanted to be the brand to make a difference and encourage body positivity for all women.

Elizabeth Jones, brand co-founder, said: “We want the women who wear our products to feel empowered and sexy and hope that the confidence they gain then can be mirrored every day of their lives.”

Whilst many of us are excitedly preparing for much-needed summer breaks, the season also brings dread for women who believe they are not ‘beach body ready’. For these women, a summer of boring colours, unflattering shaped bikinis and swimsuits often await them.

However, Luvli Lounge want to change this with the launch of the Nirvana collection. “We’ve taken the ethos from our lingerie collections and bringing it to the beaches and pools this summer. We strongly believe in body positivity and encourage women to not only feel comfortable in our pieces but more importantly, their skin” says co-founder Lola Payne.

She continued: “Paradise and Pure Bliss is running theme throughout the collection and we want this to be represented throughout the campaign and hope it will inspire our customer’s summers.”